Projection Mapping

The URBANSCREEN statement

URBANSCREEN

Large-scale projection on urban surfaces – this is our creative-company’s field of activity. We conceive and produce custom-made media installations using high artistic standards and stylistic devices, a spacious architectural background and a consistently professional completion; in doing so, creating uniquely outstanding impressions.

Since 2004 we have been working on media concepts for the public sphere within a dynamic and diverse network of artists, architects and technical experts. Founded in 2008, the creative-company URBANSCREEN develops these concepts and transfers them into a dialog between art and urban communication.

Of course we often touch the area of marketing purpose: we appreciate a charming, low key brand placement at most – basically in modality of a sponsorship that allows a realization in our own laboratories based on an agreed idea, allowing an artistic formulation of our ideas and influences concerning substance and technology. Please understand that we do not provide ‘direct’ advertisement. We furthermore like to mention that we comprehend URBANSCREEN´s activities as manner of a cooperation based on faith and sympathy for this particular communication approach. For that reason we focus on a narrow amount of projects that share the URBANSCREEN-perception.

Every installation’s central starting point is the architecture, or more generally said, the surface which it is projected on. The spatial context, the thematic addition to the object and the context of the performance interconnect, becoming the central driving forces behind any creation. We see ourselves not primarily as service providers, but as independent producers who face every order’s requirement with an open and fresh mind.

Through our intensive experience of staging architecture we have developed a procedure for a custom-made projection: LUMENTEKTUR. Through exact measuring the projection is adapted precisely to the locality. This provides direct reference to and interaction with the background.

Particularly in the era of reproducible media the product thereby acquires a clear reference to time and space, which gives it a distinctive uniqueness.

Thus, besides being a registered technical process, LUMENTEKTUR has also become the fundamental approach within our working process. The superposition of material structures with a custom-made virtual skin opens up a creative potential, which we are pursuing intensely. Hence, LUMENTEKTUR represents the central tool and topic of URBANSCREEN.